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Case studies

RE/MAX · Business & AI consultant · Ongoing

Business strategy for a real estate network.

They called me to bring in AI. We started by understanding the business and the agents, and that led to the roadmap, the training and a tool of their own.

Alex Zwanck giving a Claude masterclass to the RE/MAX team.

The challenge

A RE/MAX broker called me because they wanted to bring in AI. Once we started, we saw that something else had to come first. One business area was underdeveloped and nobody had a clear view of its gaps.

What I did

  1. Discovery of the business and of the network's agents.
  2. Findings presented to the brokers.
  3. An efficiency and scalability roadmap, built with leadership.
  4. AI training for the team.

In progress

I'm now designing and building RE/MAX Tools, an AI tool for the network's agents. The project is still ongoing. I'll share the results here once they've been measured.