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Case studies

The projects, one by one.

RE/MAX is my current work as an independent consultant. The rest are training and products I've led inside each company.

  • Alex Zwanck giving a Claude masterclass to the RE/MAX team.

    RE/MAX · Business & AI consultant · Ongoing

    Business strategy for a real estate network.

    They called me to bring in AI. We started by understanding the business and the agents, and that led to the roadmap, the training and a tool of their own.

    See case
  • Thiga's offices in Paris.

    Thiga · AI Expert & Trainer · 2024 — Present

    AI training and internal tools at a product consultancy

    I train teams at Thiga and at its clients in AI, and I built an internal AI tool to manage the consultants.

    See case
  • The Movistar Prosegur Alarmas headquarters.

    Movistar Prosegur · Product Owner · 2025 — 2026

    Product leadership for a B2B IoT product serving enterprise accounts

    I led the roadmap of a B2B alarm and smart lock product from scratch, serving more than 800 enterprise accounts.

    See case
  • The GrowthRoad AI team at the Wayra offices.

    GrowthRoad AI · Co-Founder & CPO · 2020 — 2024

    Product and business leadership at an AI startup

    I co-founded an AI-powered SaaS platform that guides young people toward their vocation, and led its product for four years.

    See case
  • The reception area of CoverWallet's Madrid office.

    CoverWallet · Product Manager · 2024 — 2025

    Product leadership for a B2B2C insurance platform

    I led the operations platform for insurance agents and the business model change of a B2B line.

    See case